BIG IN ASIA: 30 Strategies for Business Success by Michael Backman and Charlotte Butler Originally published as Big in Asia: 25 Strategies for Asian Business by Palgrave-Macmillan in 2003 (hardback, 339 pages) and again in 2004 (paperback, revised and updated, 340 pages), this is the fully revised and expanded edition with five new chapters, now available (2007, 438 pages) (Charlotte Butler is Research Studies Manager at the Euro-Asia Centre, INSEAD, France and co-author of Managers & Mantras, an analysis of Inchcape in Asia, and author of Dare to Do, an account of Indonesia's Astra Group.) Big in Asia combines Charlotte Butler's management school theoretical approach with Michael Backman's journalistic approach to provide a hands-on, practical handbook for business people in Asia on how to deal with the difficulties and reality of business in Asia's markets. CONTENTS Part I HIT THE GROUND RUNNING Strategy 1:         Information is Power Strategy 2:         Know the Firm, Know the Family: Dealing with Asian Firms Strategy 3          Women in Asia : beyond the stereotype Strategy 4:         Understand Asia’s Overseas Chinese Strategy 5:         Understand Asia’s Overseas Indians Strategy 6:         Dealing with Information Ambiguity, Local Consultants & Accounting Firms Part II ON THE GROUND Strategy 7:         Network like a Local; Negotiate like a Westerner Strategy 8:         Taking the M&A Route? Strategy 9:         Managing the Partnership with the Southeast Asian Firm Strategy 10:       Managing the Partnership with the Northeast Asian Firm Strategy 11        China or India? Strategy 12:        Avoid Post-Acquisition Trauma Part III BUILDING UP Strategy 13:         Send the Right People Strategy 14:         Cross the Cultural Divide Strategy 15:         The Localisation Game Strategy 16          Managing Change Strategy 17:         Outsourcing – Where and Why? Strategy 18:         Selling Consulting Services in Asia Part IV STAYING UP Strategy 19:         Tilt the Playing Field Strategy 20:         ‘Think Global; Act Local’ - but how far? Strategy 21          Building a Profile in Asia Strategy 22:         Caveat Emptor: Beware the Banks of Asia Strategy 23:         Avoid Blood Loss as a Minority Shareholder Strategy 24:         China! Cut through the Gloss Part V STAYING CLEAN Strategy 25:         Negotiate the Law in Asia: Bankruptcy, Contracts & Defamation Strategy 26:         Intellectual Property Abuse: Contain the Risks Strategy 27          Ethical Traps on the Road to being Big in Asia Strategy 28:         Corruption: The Business Practice that Dare not Speak its Name Strategy 29:         Dancing with the Devil: Doing Business with Asia’s Politicians and their Families Strategy 30:         When things go Wrong…